Marketing Manager - Lansing, MI 48906

Lansing | Michigan | United States

About WestRock (NYSE: WRK) partners with our customers to provide differentiated paper and packaging solutions that help them win in the marketplace. WestRock’s 45,000 team members support customers around the world from more than 300 operating and business locations spanning North America, South America, Europe, Asia and Australia. Learn more at

Marketing Manager - Lansing, MI 48906

5800 West Grand River Ave
Lansing, Michigan, 48906
United States

Marketing Manager - Horticulture

As part of the Horticultural team, this role will assist in the development of the category Marketing strategy for Horticulture and manage marketing programs that drive sales growth in the sector.

• To establish and manage the Marketing Strategy for Horticulture
• Specify market requirements for current and future products by conducting market research supported by on-going visits to customers and non customers
• To act as the primary link between Global innovation, Product development and Market concepts for Horticulture.
• Develop product positioning and messaging that differentiates our products in the market
• Sales enablement – Communicate the value proposition of the products to the sales team
• Develop and implement a go-to-market plan for all new products, working will all departments to execute
• Product launch – plan the launch and releases of new products and manage the cross-functional implementation of the individual plan
• Market Research, Insights and Intelligence – to manage appropriate market research projects on customers, products, competitors and markets. To establish and provide precise sector knowledge of: buying processes, key buyers and buying criteria, competitor profiles and capabilities, market potential and alternative products
• To ensure that go to market strategy is fully aligned with MPS Global Strategy and Values and is consistent with the Play To Win approach
• Coordinate and execute all trade show activities for the category

Educational and professional:
• Degree or Professionally qualified preferably in Packaging. Marketing or a related field
• Intermediate personal computer skills, including Microsoft Outlook and Word
• Advanced skills in Microsoft Excel data manipulation and Microsoft power point presentations
• Able to communicate and lead to support customer initiatives
• Must be able to effectively present information in one on one and group settings
• Demonstrate strong written and verbal communication skills to interact with all levels of the organisation
• Must have strong organisational and project management skills
• Willing to travel

• Communication / presentation skills
• Marketing experience
• Good knowledge of the business / manufacturing processes
• Commercial awareness
• Project Management skills and experience
• Market assessment techniques
• Numerical and verbal reasoning skills at management norm (SHL)

• Strategic Thinking
• Culturally Adaptable
• Thoroughness
• Leadership
• Strategic Influencing
• Results Focused
• People Development
• Professional


What we offer

Corporate culture based on integrity, respect, accountability and excellence
Comprehensive training with numerous learning and development opportunities
An attractive salary reflecting skills, competencies and potential
A career with a global packaging company where Sustainability, Safety and Inclusion are business drivers and foundational elements of the daily work.

WestRock Company is an Equal Opportunity Employer committed to creating and maintaining a diverse workforce: Minorities/Females/ Disabled/Veterans.


Apply now