Develop measurements/KPIs, track performance and tailor plans to help achieve WestRock’s eCommerce goals.
Develop ROI models for campaign reporting and business segment/product performance.
Analyze the key drivers of site conversion and the interactions between offline and online marketing, assess the effectiveness of merchandising and marketing programs, assist the management team in making data-driven decisions to drive positive ROI.
Dive deep into our data and create effective stories via data extraction that help demonstrate value and drive projects forward.
Collaboratively prepare scheduled and ad-hoc reports from multiple data sources, including new and creative data visualization techniques.
Ensure the integrity and accuracy of all online and web analytics data and support our enterprise master data management initiatives.
Drive and evolve site best practices through competitive bench-marking, customer insights, A/B testing, site personalization, feedback from cross-functional partners and site feature/functionality enhancements.
Create and execute multivariate or a/b/c tests that drive fundamental improvements to the website experience and performance
Partner with the digital marketing team and website operations team to track various website activities, align data across our entire marketing stack and develop new tagging strategies for measuring attribution and capturing multi-channel campaign performance across all digital and offline channels.
Support our project prioritization process through evaluating business cases, developing ROIs and measuring business value post go-live of various feature releases.
Participate in value mapping of goals and activities, helping the business to develop and achieve its roadmap.
Advise best solutions to achieve online marketing goals from a series of programs such as email, search (Paid, SEO), affiliates, social, display and other inbound marketing techniques.
Assist in defining the vision and roadmap to advance WestRock’s online personalization efforts centered on continuous advancements to our customer segmentation and message orchestration.
Identify, recruit, develop and retain talent that delivers performance excellence and serve as a leader of company culture, norms and conduct.
Must have 6+ years' experience in eCommerce; 1+ year of experience in B2B eCommerce environment a plus.
Advanced knowledge of digital analytic software, e.g., Adobe Digital Analytics or Coremetrics, as well as, Excel, SAS, QlikView and other similar tools.
Proficiency in developing segmentations, algorithms and data query or analysis software.
Experience with web experimentation, A/B and multivariate test design and execution and/or marketing automation concepts.
Ability to lead projects and coordinate activities through a diverse group of people including internal co-workers, as well as, external contractors and consultants. The ability to coordinate and guide collaboration between IT staff and business users is especially critical.
Effective written and oral communication skills and ability to interact effectively with all levels of internal and external customers.
Experience developing and presenting enterprise level ecommerce and digital marketing reporting.
High level of familiarity with current digital practices, trends and topics.
Knowledge of mobile first and responsive content strategies.
Knowledge of the stages of the user journey and/or lifecycle pathing.