Strategic Marketing and Insights Analyst – Richmond, VA

Richmond / Virginia / United States

About WestRock
About WestRock WestRock (NYSE: WRK) partners with our customers to provide differentiated paper and packaging solutions that help them win in the marketplace. WestRock’s 45,000 team members support customers around the world from more than 300 operating and business locations spanning North America, South America, Europe, Asia and Australia. Learn more at

Strategic Marketing and Insights Analyst – Richmond, VA

 The opportunity:

  • This is an exciting opportunity to join WestRock’s Enterprise Solutions organization, which supports 40 of the company’s most strategic
    accounts along with key enterprise initiatives.  
  • The Analyst role specifically supports the Strategic Marketing and Insight teams, which are part of the Enterprise Solutions Hub, a small group of skilled professionals that participate in a broad range of commercial activities.

How you will impact WestRock:

As an Analyst on this team, you will work on a variety of projects and activities, including gathering and analyzing information, supporting team initiatives and developing and communicating recommendations.  This role provides the opportunity to work with a variety of different teams and account leaders, providing broad exposure to the organization.

Market Research and Analysis: Research, Interpret and Present 

  • Develop deep understanding of available marketing tools and resources and become proficient in quickly accessing and interpreting information.
  • Analyze relevant data and develop reports and fact bases from information that support business objectives.
  • Analyze retail and consumer insights to determine actionable implications that align with market, customer and company objectives.
  • Support customer engagement preparation by compiling company profiles, industry trends and retail and consumer insights.
  • Build reports that summarize consumer insights study results.
  • Build presentations and communication tools that present findings in clear, concise manner.

Project Management

  • Support project-specific initiatives, including but not limited to, Retail Ready Packaging and Retail Learning Labs.
  • Organize and upload final reports on shared team drive.
  • Manage marketing repository.
  • Manage and conduct packaging audits and store sweeps.

What you need to succeed:

  • Bachelor's degree
  • 1+ years of experience
  • Exceptional analytical and quantitative problem-solving skills.
  • Ability to work collaboratively in a team environment.
  • Ability to work effectively with people at all levels of the organization.
  • Ability to clearly communicate both simple and complex ideas effectively – both verbally and in writing.
  • Knowledge and experience with Microsoft Office (Word, Excel, PowerPoint, etc.).
  • Strong work ethic and great attitude.
  • Ability to work independently and without direct supervision.

What we offer:

  • Corporate culture based on integrity, respect, accountability and excellence.
  • Comprehensive training with numerous learning and development opportunities.
  • An attractive salary reflecting skills, competencies and potential.
  • A career with a global packaging company where Sustainability, Safety and Inclusion are business drivers and foundational elements of the daily work.

WestRock Company is an Equal Opportunity Employer committed to creating and maintaining a diverse workforce: Minorities/Females/ Disabled/Veterans.  



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WestRock Company is creating and maintaining a diverse workforce. For us, diversity and inclusion are business drivers and we take it very seriously. It all starts with a diverse employee base operating in an inclusive environment. An environment where everyone feels valued and respected.

Click here to find our Affirmative Action and Equal Employment Opportunity policy statement.

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We do understand that some of our candidates may require a reasonable accommodation to complete any part of the WestRock application process, including use of this website. If this is the case for you, please contact us at: EMAIL: OR PHONE: 1-800-762-5836. Only phone calls pertaining to disability assistance will be returned. One of our Talent Acquisition or Human Resources members will work with you to provide alternative means to submit your application.